Hasanah 2020-2025 Strategy

Catalysing social impact
at scale for a more inclusive and
progressive Malaysia

To maximise individual potential and produce future-ready talents and leaders in various fields

Talent Dev: Scholarships, School Leadership & Student Potential
Mental Health Provision in Education Facilities

To enable social and economic empowerment for vulnerable communities as a means to improve their wellbeing

Community Livelihood
Community Leadership

To enable Malaysia’s critical ecosystem of forests, rivers and seas to be clean and conserved for all Malaysians and serve as a refuge for all biodiversity

Sustainable Development Model for Perak
Responsible Plastics Use

​To create a cohesive and contemporary national identity around Malaysian Arts, Heritage and Culture (AHC) through the preservation and celebration of existing AHC assets and the strengthening of the ecosystem

Conservation of Art, Heritage & Culture (AHC) Asset: Textiles & Experiential Centre
Arts For All Seasons (ArtsFAS)


Thought leadership through study and research of the Impact Areas through targeted collaboration

Monitoring & Evaluation

Impact evaluation of completed projects to identify most effective levers

Funding & Grants

Systematic management of external funds and exploration of new funding provision mechanisms

Internal Capability & Capacity

Strengthen the organisation through training, talent acquisition, culture, and performance management


Centralise communications within Yayasan Hasanah and improve targeted stakeholder engagement

Capacity Development & Sector Professionalisation

Capacity development of the sector across all levels and introduction of foundation standards in Malaysia

Partnerships & Collaboration

Harness partnership and collaboration models for impact


Digitalise internal and external processes to improve efficiency